The question is who reads things behind a pay wall? I mean would I go out of my way to see what some one wrote on the WSJ? Or any of the other things that Murdoch owns? It seems to me that people who would go to those places as a primary source of information would already be paying for that content. For 99% of everyone else it just happens to be there, but if it weren't then other media would just as easily fill in. Even if most media companies engaged in that sort of search engine withdrawal, there is enough otherwise that would fill in the hole, even if we are left with commenting over the BBC and the McNeil News hour. The fact is that without compelling content it is hard to make money short of advertising. Google makes a ***** of money because they offer everything, thus offering the widest net possible which they target down in relation to searches. So out of such a huge audience size how much gets routed to things that Murdoch owns? Do you believe if Murdoch takes his ball home to sob that it would do very much to Google's audience? It would seem that such a move would hurt no one but Murdoch himself as he would be removing himself from relevancy in the minds of most people. Cynically I think this is him trying to posture so he can make a deal. That he can throw up enough FUD to make Google scared he might actually pull out and deprive them of his content. However I think he is vastly overplaying his hand and showing just how much of a dinosaur he is. He's going away and in the end the world will be a better place.