It's still the only platform that has phones that does DESCENT Exchange push email that can last 48 hours+.That alone makes it my platform of choice. Endless possibilities. Wide array of GPS apps available. Multiple browsers of which most support Flash. One of the few platforms that syncs with just about anything out there (Exchange, WinLive, Google, Facebook etc), unlimited Skype over 3G.That said .. the UI isn't finger friendly. Sure this sucks for most people but it doesn't really bother me. Advantage of a open platform: it allows custom GUI. TouchFLO3D (or Sense these days) rocks. I've used an iPhone3G for about 8 months. When I switched back to WinMo, I was truelly blessed by a working and great emailing/syncing system. Sure it doesn't has 100000 apps .. but who really needs 99000 pull-my-finger apps?WinMo may not appeal to everyone, true. WinMo 7 might, really don't care anymore. It's a great platform for me and it works for me. That is why it is and probably will be my weapon of choice for a long time.